Summary
Seasoned tech professional with work exprience in Software Engineering, Product/Program management & Tech Service. Multi-national study & work experience across Unitied States, Italy & China. Experience in both enterprise & consumer tech giants. Know 'everything' and nothing. Just joined Google in January 2017.
Google Experiences
Aukey GRCN for Keyword Expansion: Built a keyword expansion solution using Adwords Script & App Script together with colleagues from Japan team. Piloted with 30 clients across GRCN. Helped 14 accounts add 891 keywords, which uplifted 3.09% search revenue with 42.79% better CVR and 14.72% less CPA in around 20 days. For each keyword added, observed 291.01% more clicks, 625.60% more impressions, 458.31% more conversions and 381.80% more conversion value.
DSA Page Feed Generator: Solution built together with Shu Lu helping clients create DSA Page feed from GMC shopping feed. This solution supports various feed sources including tsv/csv formats, self-hosted urls & content API uploaded offers. With this solution, client can have granular control over DSA. Thus, enabling more DSA potential revenue for GRCN.
Keyword Expansion Unified Workflow: Drove efforts together with APAC performance specialists on defining an unified workflow for keyword expansion and summarized USPs and limits of all existing tools & solutions. Provided insights and guidance on how we can better integrate all these assets into anchor tools from engineering team. Also, piloted the workflow with one of the biggest client in CN and observed more than 30% CTR and 2% CPC improvement.
Tech consultation for China DBM business: Assists PAS team to pilot DiD amongst CN clients and help resolve tech issues and provide implementaion guidance. Sync up regularly with DiD Eng team providing feedbacks and summarizing best practices for CN clients. Support data sharing solutions in DBM: DMP onboarding and implementaion consultation for major clients.
Tech consultation for CN export retail pod: Provide full stack tech consultation to export retail clients, including search, mobile, display & platform solutions.
Prior Experiences
Played as product owner for company's flagship product. Product management & Project management for key features coordinating with three local engineering teams. In charge of 70% percent of product features during this period and never missed a planned feature delivery for six consecutive monthes.
Functioned as communication hub for x-function teams (UX, PM & Eng) - working on but not limited on UX audits, process refinement, feature scope, release timeline & resource planning.
Full stack developer primarily working on messaging backend REST API using Java & course export/migration frontend using AngularJS.
Served as one of the initial members of Project NEE incubated by internal venture capital, which evetually becomes VMware Learning platform. Backend coding for stats engine, content engine and core components using Groovy & Grails.